Simmons Media Launches ''Big Talk ... Little Rock''
| RADIO ONLINE | , , | :am CT |
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Talk Radio Network announces a partnership with Simmons Media Group and its new Talk outlet KDXE-AM/Little Rock. The former ESPN affiliate on 1380 goes back on the air, launching Monday with a lineup of nearly all Talk Radio Network's shows including Michael Savage, Laura Ingraham, Dr. Laura, Jerry Doyle, Rusty Humphries and Phil Hendrie. KDXE will be billed as "Big Talk... Little Rock."
"We are very pleased that Talk Radio Network has chosen Simmons Media to partner with in the launch of 'Big Talk... Little Rock' on KDXE-AM 1380," says Simmons Media Group President Craig Henson. "TRN has today's cutting edge talent to provide Simmons with the tools necessary to compete in today's talk radio battle."
Prior to flipping to the News/Talk format, KDXE recently went dark after attempting ESPN's Sports Radio format. With only one other News/Talk station in the Little Rock's 85th ranked metro area, both TRN and Simmons felt as though there was plenty of room for another News/Talk station.
"Most markets can sustain 17.5 shares of spoken word radio, but Little Rock is way under that threshold," says TRN president/programming Phil Boyce. "We are delighted to help Simmons get back in the game with KDXE using TRN's roster of talented hosts."
