Mobile Ad Revenue To Grow To $9.1 Billion

RADIO ONLINE | Thursday, April 4, 2013 | 9:34am CT

Research company BIA/Kelsey says mobile is the revenue bastion of the immediate future and forecasting U.S. mobile local advertising revenues to grow from $1.2 billion in 2012 to $9.1 billion in 2017, representing a compound annual growth rate of 49.3 percent. This corresponds to a 0.9 percent share of local media ad revenues in 2012, growing to a 6.1 percent share in 2017, according to the firm's recently released U.S. Local Media Forecast (2012-2017).

BIA/Kelsey's projected mobile local ad revenues represent a subset of total U.S. mobile ad spending, which the firm forecasts to grow from $3.2 billion in 2012 to $16.8 billion in 2017. This puts locally targeted mobile ads at 38 percent of overall U.S. mobile ad spending in 2012, growing to 54 percent in 2017. Several factors will drive the "localized" share of U.S. mobile ad revenues, including:

• Large brand advertisers will increasingly adapt their campaign objectives to the capabilities of the mobile device due to effective, abundant, and currently undervalued mobile local ad inventory.
• Mobile advertising will move down market to the SMB segment through a combination of self-serve tools and local media direct sales channels.
• Premiums that develop for location-targeted ads will compound ad volume growth.
• Innovation will increase among ad networks and ad tech providers (i.e., Enhanced Campaigns).

"Though inventory growth currently outpaces advertiser demand, we believe the latter will begin to accelerate," said Michael Boland, senior analyst and director of content, BIA/Kelsey. "This will not only increase overall mobile ad spend, but mobile ad rates such as CPMs and CPCs, which are currently lower than desktop equivalents, due to inventory oversupply."

Beasley Q2 Revenue Falls, Adjusted EBITDA Rises Beasley Broadcast Group Beasley Broadcast Group reported second-quarter 2026 net revenue of $44.1 million, down from $53.0 million a year earlier, while Adjusted EBITDA increased to $5.3 million from $4.7 million. On a same-station basis, revenue declined 9.6%, reflecting continued weakness in traditional national and local More

Streaming Music Surpasses Radio in Daily Music Reach Edison Research at SSRS Streaming music has surpassed AM/FM radio in daily music reach among Americans age 13 and older, according to the latest Share of Ear study from Edison Research at SSRS. As of the second quarter of 2026, 46% of Americans 13 listen to streaming music on a typical day, compared with 43% who listen to music More

Salem Media Narrows Q2 Loss as Revenue Falls 15% Salem Media Salem Media reported a sharply reduced net loss for the second quarter of 2026 despite a 15% decline in revenue, as lower operating expenses and impairment charges helped improve the company's bottom line. For the three months ended June 30, Salem posted total net revenue of $45.9 million, down 15.2% More

Townsquare Partners With Muirfield on Digital Ads Townsquare Media Townsquare Media has entered into a strategic digital advertising partnership with Muirfield Broadcasting, expanding its Media Partnerships division to 16 alliances covering 41 additional markets outside of Townsquare's owned-and-operated footprint. Muirfield Broadcasting More

Bay Rock Launches as Baltimore Classic Rock Bay Rock Seaboard Networks has launched Bay Rock - Baltimore's Classic Rock, a new digital station designed to keep the format available in the market following WZBA's move from Classic Rock to Christian programming. Bay Rock is available around the clock through its website and is already streaming through the More

Audacy Insights: Economy Tops Issues for Commuters Audacy Insights Economic concerns are emerging as the dominant issue among voters heading into the 2026 midterm elections, particularly among Americans who regularly commute to work, according to new research commissioned by Audacy. The study of 1,000 registered U.S. voters, conducted with YouGov, found 54% of likely More