Study Findings Determine Spot Load Best Practices
| RADIO ONLINE | Tuesday, November 24, 2020 | 12:04pm CT |
|
 Radio Advertising Bureau |
As part of RAB's Business Unusual initiative, RAB is announcing an upcoming presentation in its Open for Business live-video series entitled "How Many Spots Should a Client Run in a Weekly Schedule?" The presentation features findings and takeaways from a joint spot load study conducted by the RAB and Cumulus Media/Westwood One. The presentation will unveil the survey results and provide sellers with a framework of guidelines to help them determine weekly spot schedules that are best suited to meet advertising clients' campaign goals.
The live-video presentation takes place at noon Central on Thursday, December 10, and features Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard and Cumulus Media/Westwood One Director, Content Marketing Lauren Vetrano. It will also include a Q&A, moderated by RAB Senior Vice President, Insights Annette Malave.
For RAB members, registration for this live-video presentation is free. After the presentation, it will be available for on-demand viewing. To register, click here. The study will be released and available on RAB.com and Westwood One's blog following the presentation.
