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Jacobs Media's Techsurvey 2022 Launches in January


Jacobs Media
Jacobs Media

Jacobs Media announced today that registration is open for commercial radio stations in the U.S. and Canada to participate in Techsurvey 2022. Earlier this year, the 2021 survey was fielded in January and February with 470 participating radio stations across North America. Fourteen different formats were represented among a diverse group of broadcasting companies, yielding more than 42,000 respondents to the web survey devoted to media and technology.

Techsurvey 2022 comes on the heels of its pre-COVID 2020 survey and the 2021 study conducted nearly one year into the pandemic. Now in its 18th year, this year's study provides a unique opportunity to be able to chart the impact of the pandemic on everything -- radio listening, acquisition of gadgets like smart speakers, and overall changes in lifestyle, locations and habits. The information gleaned from this study of core radio listeners will help guide programmers and managers as they focus their efforts and resources on what is truly important to their listeners.

Jacobs Media President Fred Jacobs noted, "Techsurvey 2022 is a study we've been anticipating, as we are eager to chart and better understand the short- and long-term shifts the pandemic's effect has had on radio listeners. Trending the findings of Techsurvey 2022 to the past two COVID-era studies should be fascinating and insightful, and we're expecting another great turnout of stations this year."

This new study will field beginning in early January. Stations have until Thursday, December 23rd to sign up: jacobsmedia.com/techsurvey.

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