MRC Announces Performance Monitoring in Eight PPM Markets

RADIO ONLINE | Thursday, April 21, 2022 | 4:53pm CT

Media Rating Council

After reviews of recent audits of Nielsen's Audio PPM service, the Media Rating Council (MRC) and its Radio Committee have noted ongoing performance declines in a substantial number of currently accredited PPM Audio markets. As a result, MRC and Nielsen have agreed on a panel performance monitoring process to be applied to eight of the 30 currently accredited Nielsen Audio PPM markets. The eight markets include Baltimore, Charlotte, Dallas, Denver, Houston, Miami, Minneapolis and Nassau-Suffolk.

The enhanced monitoring program is now underway, and will be continued into the foreseeable future. It involves detailed and frequent monitoring and verification of key PPM panel performance metrics in the designated eight markets. In addition, these metrics will be compared against commitments Nielsen has made to MRC as part of a PPM panel improvement program that is designed to improve panel performances in these and other PPM markets.

Nielsen Audio management also will meet regularly with the MRC's Radio Committee to review the results for these markets, and the Committee will consider their ongoing accreditation statuses with this information in hand.

It is both MRC's and Nielsen's goal to ensure these markets perform in a manner that warrants continued accreditation into the future, and the monitoring process has been established to ensure ongoing progress is being made toward that goal. Additionally, MRC will continue to review PPM panel performance in all markets, beyond the eight included in the formal monitoring process.