FCC Reinstates Radio Duplication Rule for Broadcasters

RADIO ONLINE | Tuesday, June 11, 2024

FCC Chair Jessica Rosenworcel

The FCC has decided to reinstate the radio duplication rule for FM broadcasters, reversing a decision from 2020 that had eliminated these restrictions. The rule, detailed in an order issued on June 5 and effective thirty days after publication, limits FM broadcasters from duplicating more than 25% of their programming in a given week if they share common ownership with another station whose service area overlaps significantly.

This regulatory change marks a significant shift from the FCC's earlier stance, which had relaxed these rules amidst the pandemic to provide broadcasters more operational flexibility. The reinstatement aligns with the FCC's enduring principles of promoting diversity, localism, and competition within the broadcast space.

Chairwoman Jessica Rosenworcel highlighted the reinstatement as a move to ensure that FM stations provide varied and locally relevant content, rather than homogenizing their broadcasts across multiple platforms. She noted that while AM stations would continue to enjoy the flexibility granted in 2020, FM stations face different economic and signal quality challenges that necessitate stricter duplication regulations.

Commissioner Brendan Carr, however, dissented. He argued that the decision disregards the practical realities facing broadcasters today, including increased competition from digital platforms and other non-traditional media sources. Carr expressed concern that reinstating the rule could place unnecessary burdens on FM broadcasters, potentially stifling their ability to innovate and serve their communities effectively.

This order also introduces a six-month grace period to help stations adjust to the new regulations without immediate repercussions, reflecting the FCC's attempt to balance regulatory enforcement with support for broadcasters during the transition.

Broadcasters, particularly those operating multiple FM stations with overlapping service areas, will need to closely review their programming strategies to ensure compliance. The decision has sparked a mixed response, with some industry representatives expressing concern over potential operational difficulties and others welcoming the move as a step toward enhancing the diversity and richness of local radio content.