Triton Digital Issues September 2024 U.S. Podcast Ranker

RADIO ONLINE | Thursday, October 17, 2024

Triton Digital

Triton Digital has released its U.S. Podcast Ranker for September 2024. In addition to regular monthly reporting, Triton Digital collaborated with Signal Hill Insights to take a closer look at political podcast downloads and audience trends as the U.S. presidential election approaches. The data shows that political podcasts have seen a 28% increase in year-over-year downloads with incremental increases over the last six months.

Other notable insights from the Top 250 Podcasts in Triton include:

• Twice as many downloads come from Democrat-leaning podcasts as Republican-leaning ones. Although Democrat-leaning podcasts still make up the majority of the political podcast market, they saw their listenership decline from 58% to 56% year-over-year while Republican podcasts rose from 23% to 28% of total political podcast downloads.

• The demographic profile of political podcast listeners reveals an older, highly educated, and affluent audience compared to the US general 18 population: 59.7% are college graduates, 31.9% report a household income exceeding $100,000, and nearly half (47.2%) are 55 years or older.

• While still affluent and educated compared to the US Population, Republican-leaning podcast listener profiles under-index compared to Democrat and Independent-leaning podcasts on these attributes. Additionally, they boast the highest proportion (89.9%) of White/Caucasian listeners among the three political leanings. Democrat-leaning podcasts have attracted the highest proportion (17.4%) of Black/African American listeners.

• Independent-leaning podcasts claim the highest proportion (16.2%) of Hispanic listeners and are 68.2% college-educated, and 62.4% male.

During September, iHeart Audience Network earned the #1 spot again on the Top Sales Networks Report for the month of September, with 69.2 million Average Weekly Downloads and 19.9 million Average Weekly Users. SiriusXM Podcast Network came in again at #2 with 41.6 million Average Weekly Downloads and 13.7 million Average Weekly Users, followed by NPR again at #3 with 26.1 million Average Weekly Downloads and 7.1 million Average Weekly Users.

For this reporting period, the top three podcasts based on downloads included NPR News Now (NPR) again at #1, Up First (NPR) again at #2 and Crime Junkie (audiochuck) again at #3. For listeners, the top three podcasts included NPR News Now (NPR) again at #1, Crime Junkie (audiochuck) again at #2 and Up First (NPR) again at #3.

There were several debuts for the month of September including Armchair Expert with Dax Shepard (Wondery), So Supernatural (SiriusXM Podcast Network), New Heights with Jason and Travis Kelce (Wondery), and The Lincoln Project (Soundrise/Resolute Square).

NFL Daily with Gregg Rosenthal (iHeart Audience Network), Where Everybody Knows Your Name with Ted Danson and Woody Harrelson (sometimes) (SiriusXM Podcast Network), and All In With Chris Hayes (NBCUniversal News Group) debuted for downloads.

3 and Out with John Middlekauff (iHeart Audience Network), Club 520 Podcast (iHeart Audience Network), and Countdown with Keith Olbermann (iHeart Audience Network) debuted for listeners.