Podtrac Announces New Predictive Promo Planner

RADIO ONLINE | Thursday, October 17, 2024

Podtrac

Podtrac announced today its new Predictive Promo Planner to provide podcast publishers insights into placing ads in other podcasts to promote their podcasts. The Predictive Planner provides publishers custom recommendations specific to the individual podcasts they are promoting for the shows and networks which will yield the highest new listener and download rates.

Podtrac's podcast-specific planner can be used across multiple podcast promo formats including DAI ads, embedded ads, trailer/special episode drops and podcast host appearances. The planner is available as part of Podtrac's Promo Audio + Links Attribution Service which provides publishers with the ability to measure new listeners and downloads to audio promos and web links.

According to Podtrac data, most podcast promos deliver less than a 1% new listener response rate. Podtrac's new Predictive Promo Planner is based on the company's new proprietary listener graph and yields predictive new listener recommendations with results of 1% to 8%. It's a substantial move forward in podcast marketing, providing positive ROI for publishers to invest in growing their audiences, downloads and ad revenue.

The Predictive Promo Planner is predictive of actual promo performance per show. It identifies the podcasts which will perform the best for each show so publishers can focus their partner and promo efforts with the right shows to maximize audience growth.