Bonneville Makes Programming Moves at Bay Area Cluster

RADIO ONLINE | Wednesday, October 12, 2022

Edwin Herrera

Bonneville has made several moves in its programming department at its Bay Area cluster. Edwin Herrera (pictured) adds Music Director duties with AAA KOIT-FM-HD2 (Highway 1)/San Francisco and San Jose. He currently handles programming producer duties at AC KOIT and Urban KBLX/San Francisco.

In an email to the staff, Director of Programming Operations Brian Figula wrote, "Edwin has been super at developing relationships with the music industry, has a strong ear for new music and is executing our strategy flawlessly. Edwin will continue to produce audio and video content for the programming department and will soon take on additional support initiatives."

Also, Richie Brown is named Assistant Program Director for Classic Rock KUFX (98.5 KFOX) and Highway 1. "Richie Brown has proven that he can not only execute day-to-day programming for KUFX, but also generate great ratings as well. He's been a key asset to building the Highway 1 (KOIT-HD2) brand and developing label relationships alongside Edwin," wrote Figula.

Additionally, Assistant Operations Director Hope Bidegainberry adds KOIT and KBLX Music Director duties. "KOIT has consistently been the most-listened-to radio station in the market, and Hope has played a key role in the daily music product," added Figula.