Staying PUT: Consumers Spend More Time On Media Amid Crisis

RADIO ONLINE | Wednesday, March 25, 2020 | 8:06am CT

Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases and potentially more depending on the reasons per a new Nielsen report. Considering that consumers around the globe are already leaning into the growing array of content options and channels, a 60% increase is significant.

Media consumption in the U.S. is already at historical highs. As reported in the most recent Nielsen Total Audience report, Americans are already spending just shy of 12 hours each day with media platforms. What's more, three-fourths of U.S. consumers are broadening their media options with streaming subscriptions, radio, and TV-connected devices.

You can access the entire report HERE.