Marketplace, WWO Partner to Launch ''Marketplace Minute''
| RADIO ONLINE | Wednesday, June 24, 2020 |
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 Marketplace and Westwood One |
Marketplace and Westwood One have launched "Marketplace Minute," a new 60-second audio economic news report distributed on commercial radio, across major podcast platforms and on smart speakers. The partnership represents the first time a public media entity has partnered with a commercial audio network to distribute a news product in these formats.
"Marketplace Minute" is produced and created by Marketplace and distributed by Westwood One, bringing economic content and context to a commercial audience three times each weekday. Stories will focus on providing up-to-the-moment economic news in a quick, digestible format in Marketplace's signature accessible style.
"Now more than ever, it's clear every American needs to understand the economic realities we face," said Marketplace Senior VP/General Manager Deborah Clark. "This partnership will help us realize our mission of raising the economic intelligence of the country by bringing new audiences to our storytelling. We're in a critical time for smart, nonpartisan, solutions-based journalism, and we want to reach audiences where they are. To that end, commercial radio is a logical distribution extension."
"Marketplace is one of the most respected names in business news, and we are honored to partner with them to support their important work," said Suzanne Grimes, EVP Marketing at Cumulus Media and President of Westwood One. "With crisp radio segments and easily accessible podcasts and flash briefings, our audience of more than 250 million monthly listeners can quickly access relevant and actionable news to help make smart financial decisions."
Looking beyond the numbers, "Marketplace Minute" will highlight the most important stories about money, business and the economy, providing quick context and the most vital information listeners need to hear, when they need to hear it. Marketplace reporters will write and produce the segments, along with other members of the Marketplace editorial team as determined by the news of the day.
The program will be available three times daily on participating Westwood One News radio affiliates as a podcast and as a flash briefing on Amazon Alexa devices.
