iHeartMedia Launches ''iHeartLand in Fortnite'' Space

RADIO ONLINE | Wednesday, August 24, 2022

iHeartLand

iHeartMedia debuts iHeartLand, an always-on entertainment space where music and gaming collide. Built using Fortnite's Creative toolset, iHeartLand combines gameplay with a cadence of entertaining events, programming and fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite with more metaverse integrations to be announced.

"Our goal is to meet audiences where they are - delivering innovative, incredible programming to constantly challenge ourselves to take entertainment to the next level. iHeartLand will feature a full calendar of music and podcast performances at State Farm Park that give fans a chance to play and interact with shows and artists in awesome new ways," said iHeartMedia Digital Audio Group CEO Conal Byrne. "From interactive performances and intimate backstories to immersive game play, native to the platform - this new world allows us to extend the reach of today's biggest creators, artists and personalities in groundbreaking ways, and is a big next step for iHeartMedia in expanding our engagement with our users."

iHeartLand is the first metaverse destination dedicated to bringing fans closer to today's biggest stars through gameplay. The launch will kick off with a special two-part performance by singer, songwriter and producer Charlie Puth -- his first concert in the metaverse -- on September 9 at 7pm inside Fortnite at iHeartLand's State Farm Park. This event will be followed by an album release party with new music performed for the first time in celebration of his upcoming album "Charlie" to be released on October 7. I

n addition to sharing information and new music from his upcoming album, Puth will be hosting an interactive game designed to test fan knowledge leading up to his shows inside iHeartLand. Over the next year, State Farm Park in iHeartLand will host 20 major events across the music and podcasting space including unique artist-fan experiences that can be unlocked through gameplay.

"I'm so excited to enter the metaverse for the first time in partnership with iHeartRadio and check out all iHeartLand has to offer. It's really important to me to connect with my fans in new ways and it'll be a blast to all come together and have some fun," said Puth. "I couldn't be happier to share this with iHeart and the fans who have been part of some of the most memorable moments in my career. See you there!"

iHeartLand was developed by Atlas Creative, a game developer specializing in Fortnite Island development. To view the trailer of the new iHeartLand in Fortnite, click here.