KBAY Transforms Into Tay Bay for Taylor Swift Concerts

RADIO ONLINE | Wednesday, July 19, 2023

KBAY's Tay Bay

Bay Country KBAY and KKDV (94.5 FM & 92.1 FM) in San Jose, CA undergoes a magical transformation into "Tay Bay." From July 28 through July 30, the airwaves will be filled with Taylor Swift's tunes as she takes the stage at Levi's Stadium on July 28-29 as part of her Taylor Swift-The Eras Tour. "Tay Bay" launches at 10am on Friday, July 28 through Sunday at 11:59pm guided by Taylor Swift's iconic lyrics and melodies.

"Tay Bay" will take you through all the eras of her career, from her humble beginnings in Country to her chart-topping hits of today. "It's a love story, baby just say yes" to this once-in-a-lifetime celebration of Taylor Swift's remarkable musical journey.

"Tay Bay" Program Director Bo Matthews said, "I don't know if we will ever see this much excitement about a musical tour. Santa Clara is Swiftie Clara. Taylor is the Mayor, and TAY BAY is the soundtrack for Bay Area Swifties all weekend. We are proud and excited to present the Bay Area Swifties with an on-air home for everything Taylor Swift with Tay Bay."

Alpha Media Silicon Valley VP/Market Manager David Drutz added, "It's a fulfillment of our Wildest Dreams to be able to temporarily transform the Bay Area's Only Country Radio Station - Bay Country - into something as unique as Tay Bay during the weekend that Taylor and Swifties take over the Bay Area. There won't be a Blank Space of Taylor's hits for 62 consecutive hours on Tay Bay."

Bay Country 94.5 FM/92.1 FM is also giving Bay Area Swifties one last chance to win tickets to Taylor Swift-The Eras Tour.