Home Login RADIO ONLINE RSS Facebook
Advertisement

Report: Amazon Restructures Wondery, Cuts 110 Jobs


Wondery
Wondery

Amazon is dismantling parts of its Wondery podcast operation in a major shake-up of its audio business, resulting in the loss of approximately 110 jobs and the departure of Wondery CEO Jen Sargent. The changes, outlined in an internal memo obtained by Bloomberg News, will see Wondery's operations absorbed into other Amazon audio units.

Existing Wondery programs will either move under Audible, Amazon's audiobook and podcast division, or become part of a newly formed "creator services" team. This team will focus on personality-driven shows like the Kelce brothers' podcast and will maintain the Wondery brand on select productions.

The restructuring reflects Amazon's admission that its aggressive foray into podcasting has fallen short of expectations. The company had previously made high-profile talent deals in an attempt to compete with Spotify and YouTube, but the industry's pivot toward video has prompted a new approach.

"The podcast landscape has evolved significantly over the past few years," wrote Steve Boom, Amazon's VP of audio, Twitch, and games, in the staff memo. "The rise of video has also blurred the lines on what it means to be a podcast creator."

As part of the overhaul, Wondery's studio -- known for narrative-driven series like Dr. Death -- will be integrated into Audible. Chief Content Officer Marshall Lewy will join Audible in a new role. Meanwhile, major shows featuring prominent hosts, such as Dax Shepard, will be aligned with the creator services team, which will handle sponsorship sales and cross-platform integrations. This mirrors Amazon's recent work with LeBron James, who co-hosts Mind the Game and has served as a Prime Day spokesperson.

The Wondery advertising and sponsorship team will now support both Amazon Music and the creator-led programming slate. The Wondery subscription app will remain available for now, according to a source familiar with the matter.

"These changes will not only better align our teams as they work to take advantage of the strategic opportunities ahead but, even more crucially, will ensure we have the right structure in place to deliver the very best experience to creators, customers, and advertisers," Boom wrote.

Advertisement

Latest Radio Stories

Good Karma Brands Rebrands as Good Karma Sports
Good Karma Sports
Good Karma Sports
Good Karma Brands has changed its name to Good Karma Sports, adopting a new identity the company says better reflects its growth from a single radio station into a national sports media and marketing business. The company, founded with one radio station in December 1997, now More

Martha Stewart Podcast Expands to Netflix
The Martha Stewart Podcast
The Martha Stewart Podcast
Martha Stewart and iHeartPodcasts are expanding "The Martha Stewart Podcast" to Netflix, where full video episodes of the series will debut Wednesday, August 26. The move is part of iHeartMedia and Netflix's growing exclusive video podcast partnership. The program will continue to be distributed as an audio More

iHeartPodcasts Sets 9/11 Mafia Drama 'UnderGround Zero'
''UnderGround Zero: 9/11 & The Mob''
''UnderGround Zero: 9/11 & The Mob''
iHeartPodcasts, Thoroughbred Studios and Goldhawk Productions will launch "UnderGround Zero: 9/11 & The Mob," a scripted drama starring several former "The Sopranos" cast members and based on events surrounding organized crime in the aftermath of the September 11 attacks. The series, written and created More
Advertisement

Radio Features Mark 25th Anniversary of 9/11
Patriot Day Remembrance
Patriot Day Remembrance
A new series of 30-second radio features has been produced to help stations commemorate the 25th anniversary of the September 11, 2001 terrorist attacks. The package consists of ten professionally produced features remembering the nearly 3,000 people who lost their lives in the attacks and honoring the More

Rob Archer Joins WSB Atlanta as Anchor/Reporter
Rob Archer
Rob Archer
Veteran broadcast journalist Rob Archer is joining WSBB-FM (95.5 WSB) in Atlanta as an anchor/reporter, returning to a full-time radio role a little more than a year after his departure from KNX in Los Angeles. Archer will begin at WSB next month, where he will again work with Ken Charles, his former boss at More

Jarrett Payton Joins The Score's Morning Show
Jarrett Payton
Jarrett Payton
WSCR-FM (104.3 The Score) in Chicago will launch a new morning show pairing Jarrett Payton with David Haugh beginning August 31. "Haugh and Payton" will air weekdays from 5:30-10am CT, adding the former NFL running back and veteran Chicago broadcaster to The Score's weekday lineup. Payton most recently More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement