Audacy, MOGL Partner to Expand NIL Sports Marketing
| RADIO ONLINE | Tuesday, September 23, 2025 | 2:04pm CT |
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 Audacy & MOGL |
Audacy has formed a new strategic partnership with MOGL, a leading athlete influencer technology platform, to integrate Name, Image, and Likeness (NIL) sponsorships into its sports audio portfolio. The collaboration is designed to give brands streamlined access to college athlete influencers while enhancing Audacy's cross-platform marketing capabilities.
The partnership combines MOGL's network of more than 30,000 athletes with Audacy's extensive reach across audio and digital platforms. Using MOGL's AI-powered matching system, brands can quickly connect with athletes whose profiles align with campaign goals. The platform also provides real-time performance data and audience insights, helping clients measure results with greater precision.
"Sports is where Audacy wins and sports media is evolving beyond traditional boundaries," said Bob Philips, Chief Revenue Officer at Audacy. "This partnership with MOGL is a testament to our commitment to innovation, providing a powerful content-driven approach that benefits athletes, schools, and our advertising partners. Together, we'll empower our clients to deliver authentic, high-impact campaigns that resonate with today's fans and drive measurable brand outcomes."
Through the collaboration, Audacy clients will be able to incorporate NIL activations into broader sponsorship strategies, reaching audiences across radio, digital, and social channels.
"With our national network of athlete influencers, we're excited to help Audacy expand the reach and audience targeting that they can offer clients in their media plans," said Ayden Syal, Chief Executive Officer and Co-founder of MOGL. "Our partnership brings together powerful athlete influencers, premium content, and strategically allocated paid media - all optimized by data and performance - to deliver guaranteed results at scale."
The initiative positions Audacy to capitalize on one of the fastest-growing segments in influencer marketing, bridging traditional sports media with the expanding NIL marketplace.
