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Flightpath Partners With Lemonada Media


Flightpath and Lemonada Media
Flightpath and Lemonada Media

Flightpath has entered into a partnership with Lemonada Media aimed at enhancing forecasting, campaign performance and revenue operations across the podcast publisher's business.

Under the agreement, Lemonada will implement Flightpath's forecasting and predictive analytics tools to improve inventory planning, campaign execution and overall data strategy. The platform provides centralized traffic management, real-time performance insights and a consolidated view of inventory across distribution channels.

Lemonada said the added visibility will allow its revenue team to better align content, sales and advertiser demand while identifying new revenue opportunities. The system is also designed to streamline workflows and improve operational efficiency as the company continues to expand.

Mike MacDonald, Head of Revenue at Lemonada, said the partnership will bring greater clarity and precision to forecasting and campaign management, helping support creators and deliver stronger results for advertisers.

Flightpath Chief Revenue Officer Laurie Belleau said the company's tools are intended to provide the visibility and control needed to support sustainable revenue growth, particularly for fast-scaling media businesses.

The companies said the collaboration reflects Lemonada's continued investment in data-driven infrastructure as it grows its portfolio of podcasts and advertising partnerships.

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