Magellan AI Partners with Signal Hill Insights

RADIO ONLINE | Wednesday, May 13, 2026 | 12:08pm CT

Magellan AI

Magellan AI has partnered with Signal Hill Insights to provide advertisers with combined brand lift and performance measurement for podcast advertising campaigns.

The partnership integrates Signal Hill Insights' brand lift studies with Magellan AI's ad exposure and campaign performance data. Magellan said its technology measures exposure across both dynamically inserted and baked-in podcast ads through tags and server-side integrations, including inventory that has traditionally been difficult to track at scale.

By linking exposure data directly into Signal Hill's research studies, the companies said advertisers will gain more accurate audience matching, improved control groups, and clearer insights into how campaigns affect brand awareness, favorability, and purchase intent.

"This partnership gives advertisers a more complete picture of campaign impact, connecting brand perception to real downstream behavior in one place," said Jim Ballas, President of Measurement at Magellan AI.

The companies said the arrangement creates a single workflow for advertisers seeking both brand lift and performance metrics, eliminating the need to manage multiple vendors or separate reporting systems.

"Advertisers are asking for clearer, more connected measurement across the funnel," said Paul Riismandel, President of Signal Hill Insights. "By pairing Magellan's exposure data with our brand lift methodology, we can provide a deeper dive into how messaging is moving consumers through that funnel."

The partnership is intended to simplify access to podcast campaign measurement services through a single point of contact for advertisers.