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iHeartMedia Named Official Media Partner of NXXT Golf


iHeartMedia and NXXT Golf
iHeartMedia and NXXT Golf

iHeartMedia and NXXT Golf have announced a major sponsorship agreement naming iHeartMedia the Official Media Partner of NXXT Golf, a deal the organizations describe as one of the largest audio sponsorship commitments ever made to women's and junior competitive golf.

Under the partnership, iHeartMedia will leverage its audio and digital platforms, including broadcast radio, podcasts, streaming services, and live events, to promote NXXT Golf athletes and championship competitions. The agreement also positions iHeartMedia as a title and presenting sponsor for several of NXXT Golf's premier properties, including the NXXT Faldo Junior Tour, the NXXT Women's Pro Tour, and key championship events throughout the season.

NXXT Golf President and CEO Stuart McKinnon said the partnership goes beyond a traditional sponsorship arrangement. "Women's sports, junior development, and innovative competition formats are reshaping where golf is headed," McKinnon said. "iHeartMedia didn't sponsor a tour. They invested in a category - and a generation of players who are about to define what comes next in golf."

The agreement expands iHeartMedia's growing involvement in sports programming and sponsorships. The company's sports portfolio includes iHeart Women's Sports, an audio platform dedicated exclusively to women's sports, along with partnerships involving the NFL, NHL, Olympic Games, U.S. Ski & Snowboard, and U.S. Figure Skating.

Michael Biondo, President of Business Development and Strategic Partnerships at iHeartMedia, said the partnership aligns with the company's goal of supporting emerging athletes and expanding audience engagement. "This partnership with NXXT Golf reflects iHeartMedia's commitment to fueling the future of sport by connecting fans with the athletes and moments that define the next generation of the game."

Biondo added, "We're proud to amplify NXXT Golf's mission through the power of radio, podcasts and streaming audio - bringing new audiences to the sport and supporting the next generation of elite talent."

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