RAB Webinar Highlights AI-Powered CopyWrite Tool
| RADIO ONLINE | Friday, July 31, 2026 | 3:21pm CT |
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 Radio Advertising Bureau (RAB) |
The Radio Advertising Bureau (RAB) will present the second installment of its four-part AI Advantage for Radio Sales webinar series on Wednesday, August 5, focusing on its AI-powered CopyWrite tool designed specifically for broadcast radio sales professionals.
Scheduled for Noon CT/1pm ET, the webinar, "RAB AI Tools - CopyWrite," will be hosted by Dave Casper, RAB Senior Vice President of Digital Services, and Jeff Schmidt, Senior Vice President of Professional Development. The series explores how RAB's AI-enabled resources help broadcasters strengthen client relationships, streamline workflow and improve sales performance.
The session will spotlight RAB CopyWrite, an AI-powered resource built on OpenAI's ChatGPT and available to RAB members. The tool enables radio sellers to quickly generate customized commercial scripts by answering four brief questions about a client's needs, helping create tailored creative that supports stronger client conversations, greater efficiency and more effective sales presentations.
Joining the discussion will be Gerardo Martinez, Chief Revenue Officer for Lazer Media and a member of the RAB Multicultural Committee. Martinez will share how Lazer Media uses CopyWrite to support its sales efforts and develop customized advertising solutions. He will also demonstrate the platform's Spanish-language capabilities and discuss how they can help Hispanic broadcasters better serve Spanish-language advertisers and audiences.
The webinar will also demonstrate how broadcasters can use CopyWrite to produce customized radio scripts in minutes, enhance client conversations with AI-assisted support, save time during the creative process and integrate AI tools into their existing sales workflow.
The webinar is complimentary for RAB members. Registered attendees will receive access to an on-demand recording and a companion resource page following the presentation.
