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NFL Postseason Listening Can Jump Start 2025 Media Plans


Cumulus Media and Westwood One
Cumulus Media and Westwood One

This week's Cumulus Media | Westwood One Audio Active Group blog examines findings from a new Nielsen analysis of Portable People Meter tuning for the 2023-24 season and makes the case for using the NFL postseason listening audience as a means to jump start 2025 media plans.

Monday's blog post shares insights including:

  • More engaged: The NFL listener is more passionate, and sports engaged, giving audio commercials greater impact

  • Mass reach: Buy deep in a game and long in the postseason to capture the massive 30 million reach

  • Closest to the point of purchase: Reach busy on-the-go people whose "best available screen" is their in-car AM/FM radio

  • Desirable consumers: Reach a young, employed, and upscale audience with greater spending power

  • Makes your TV better: The postseason NFL on Westwood One is an effective way to amplify reach and frequency of an NFL TV campaign

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