Entercom/Greenville Launches Hip Hop 96.3 The Block

RADIO ONLINE | Wednesday, October 21, 2015 | 7:02pm CT

Entercom/Greenville, SC, flips CHR W242BX-FM (B93.7) to Hip Hop as "The New 96.3 The Block." Syndicated Steve Harvey will air in mornings. The station launches with 10,000 songs in a row, commercial free. Harvey's show will begin airing on Monday, November 2. "96.3 The Block" will be very active with community partners, and becomes Entercom's seventh station in the market.

"We have high expectations for 96.3 The Block. Until now, there have been limited choices for radio serving African Americans in the Upstate. The ratings decline of stations serving this market makes it a great time to launch 96.3 The Block. With superstar Steve Harvey in the morning, fewer commercials, and better music, we expect 96.3 The Block to be a big hit," said Entercom Greenville Market Manager Steve Sinicropi.

"I couldn't be more excited to launch in Greenville, and I truly feel blessed to be a part of the New 96.3 The Block and the Entercom Greenville family," added Harvey.