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iHeartMedia Asheville NC Debut ''Throwbacks 101.1 FM''


W266CP-FM (Throwbacks 101.1)/Asheville
W266CP-FM (Throwbacks 101.1)/Asheville

iHeartMedia Asheville, NC flips Alternative W266CP the new "Throwbacks 101.1," Asheville's Classic Hip Hop and R&B, effective immediately. The new format will air songs from artists including Usher, Nelly, Beyonce, Jay-Z, 2Pac and The Notorious B.I.G. The station will also feature Big Boy in the Morning and The Block Party with B Paiz.

"We are so excited to launch Throwbacks 101.1 here in Asheville," said iHeartMedia Asheville Senior VP of Programming Brian Hall. "This red-hot format is perfect for listeners who want to relive the glory days of Hip Hop and R&B with the biggest hits from their favorite artists. We can't wait for everyone to tune in and experience the fun and excitement that Throwbacks 101.1 offers."

"Throwbacks 101.1 allows us to open a lot of new doors in the Asheville community," added Market President Caroline Taylor. "We look forward to creating vibrant connections and new partnerships within the community and offering a dynamic listening experience that makes listeners move and feel great."

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