Mr. Master Launches New Products for Advertising Management

RADIO ONLINE | Tuesday, October 15, 2024

Mr. Master

Mr. Master, a provider of software solutions for broadcasters, has announced the launch of three new products aimed at giving radio networks and stations greater control and flexibility over their advertising operations. These new tools -- Traffic Control, The Tracker, and On Demand -- are now available as add-ons to the company's AIM product.

Traffic Control
Traffic Control is designed to address common issues that broadcasters face with network spot scheduling, such as repetitive, competing, or unscheduled ads. With a user-friendly, one-touch interface, it automatically identifies and fixes scheduling conflicts, taking into account factors like dayparts and flight windows. The platform also provides users with an all-in-one dashboard to manage both local inventory and national barter content powered by AIM Premium. Already live on SummitMedia, Traffic Control is now being rolled out nationwide.

The Tracker
The Tracker enables broadcasters to monitor where, when, and how network ads are airing across AIM Premium affiliates. This tool allows traffic departments to generate custom reports to verify ad placements, track missed spots, and ensure ads are running within their designated timeframes. Currently in use by major networks such as Premiere Networks, Audacy, and Cumulus Media, The Tracker is now available for all users nationwide.

On Demand
Mr. Master's On Demand product offers near real-time delivery of syndicated content without the need for satellite or additional station hardware. Syndicated shows are uploaded to the cloud and can be downloaded instantly at the station level through AIM software. This allows stations, regardless of their technical infrastructure, to access and air content in minutes. On Demand is launching with popular programs like HardDrive XL, Murphy, Sam & Jodi, Alice's Attic with Alice Cooper, and Open House Party.

According to Mr. Master CEO Stu Jacobs, "Our new product suite is a significant step towards achieving 100% compliance across the radio industry, while improving advertiser environments. These tools allow broadcasters to work more efficiently, reduce costs, and ultimately increase revenue, all while providing the transparency that networks and advertisers demand."