Townsquare, NABCO Form Digital Ad Partnership

RADIO ONLINE | Monday, April 27, 2026 | 3:52pm CT

Townsquare Media

Townsquare Media has entered into a strategic digital advertising partnership with North American Broadcasting Company (NABCO), aimed at expanding data-driven marketing capabilities for local advertisers.

Under the agreement, NABCO will utilize Townsquare's Ignite platform to plan, execute and measure digital advertising campaigns, leveraging programmatic technology and analytics designed to improve performance and efficiency.

Shaun Collignon, Chief Revenue Officer of Townsquare Ignite, said the partnership extends the company's ability to deliver digital solutions to additional media operators, particularly in larger markets. He noted that the platform's data-driven approach is designed to produce measurable results for advertisers.

NABCO President and CEO Matt Mnich said the company selected Townsquare's Ignite platform for its ability to support complex digital campaigns and provide advanced planning and monitoring tools. He added that the partnership will enhance NABCO's ability to deliver results for its clients.

The agreement is part of Townsquare's Media Partnerships division, launched in 2024, which offers white-label digital advertising solutions to local media companies. Townsquare said it has established 11 such partnerships to date, expanding its reach into 31 additional markets beyond its existing footprint.

Through the collaboration, Townsquare will provide technology, data insights and strategic support to help grow NABCO's digital business alongside its radio operations.