Coleman Insights Expands Validate Partnership Globally

RADIO ONLINE | Monday, August 31, 2026 | 4:56pm CT

Coleman Insights

Pattison Media and Coleman Insights have expanded their partnership, naming Coleman the exclusive global representative for Validate Audio Attribution, Pattison Media's platform for measuring audio advertising performance and return on investment.

The agreement expands a relationship in which Coleman Insights had served as Validate's exclusive representative in the U.S. Coleman will now represent the platform to radio broadcasters and audio organizations worldwide, handling business development, sales, onboarding and client support.

Validate is designed to connect exposure to radio and streaming audio advertising campaigns with measurable consumer actions. The platform combines streaming listening data, audience estimates from ratings providers and proprietary attribution technology to estimate total campaign reach across broadcast and streaming audio.

The system also measures website engagement and can track conversion activity for up to 90 days following advertising exposure.

"Our relationship with Coleman Insights has demonstrated the value of combining Validate's technology with Coleman's research expertise, industry relationships, and commitment to client service," said Pattison Media President Rod Schween. "Expanding that relationship globally is a natural next step."

Coleman Insights President Warren Kurtzman said the company has seen how Validate can help broadcasters demonstrate radio advertising effectiveness.

"As advertisers demand greater accountability from every media investment, Validate gives radio a practical and compelling way to demonstrate the results it delivers," Kurtzman said.

Under the expanded arrangement, Pattison Media will continue developing and enhancing Validate, while Coleman Insights will use its international audio industry relationships and consulting experience to broaden adoption of the attribution platform.