PodcastOne Taps Flightpath to Power Predictive Analytics

RADIO ONLINE | Wednesday, April 23, 2025

Flightpath and PodcastOne

PodcastOne has announced a new partnership with Flightpath to support its growth strategy for 2025. The collaboration will equip PodcastOne with real-time inventory forecasting, unified revenue insights, and enhanced data transparency across all sales channels.

The partnership comes on the heels of PodcastOne's recent adoption of Amazon's Art19 platform for hosting and dynamic ad insertion-a move designed to expand monetization opportunities and improve operational efficiency. Flightpath's predictive analytics technology is expected to further strengthen that infrastructure.

"We're excited to partner with PodcastOne at such a pivotal point in their growth," said Sean Howard, CEO of Flightpath. "As the audio landscape becomes more complex, having centralized, accurate, and actionable data is essential. Flightpath will help PodcastOne harness that power and scale smarter across all of their sales channels."

The collaboration aims to empower PodcastOne's sales and operations teams by optimizing ad yield and enabling quicker, more strategic decision-making.

"Flightpath gives us the clarity and efficiency we need as our business scales," said Michal Ksepko, Director of Podcast Business at PodcastOne. "From forecasting to cross-platform analysis, their tools are helping us operate smarter and drive stronger results for both our creators and brand partners."

Laurie Belleau, Chief Revenue Officer at Flightpath, emphasized the strategic alignment between the two companies. "This partnership is about unlocking smarter growth," she said. "PodcastOne has an incredible portfolio and a forward-thinking team - we're thrilled to bring our technology and expertise to the table to help them maximize their full revenue potential."

Flightpath's platform is built to meet the complex demands of today's audio and video advertising environment. By integrating log-level data across direct, programmatic, and backfill inventory-including Art19's Targeted Ad Solutions (TAS)-Flightpath provides accurate 12-month inventory projections and customized reporting across all revenue channels.