Parker Launches Parker Brand Strategies Consulting Firm

RADIO ONLINE | Thursday, November 6, 2025 | 2:24pm CT

Don Parker

Veteran radio programmer Don Parker has launched a new consulting firm, Parker Brand Strategies, focused on helping broadcasters and media companies create, strengthen, and rejuvenate their brands for long-term success. The firm will specialize in four key areas: brand creation, brand building, station turnarounds, and programming excellence.

Parker Brand Strategies will assist clients in developing distinctive brands that connect with target audiences, revitalizing underperforming stations, and driving ratings and revenue growth.

"Media brands are as much about connection as they are about content," said Parker, Founder and President of Parker Brand Strategies. "Whether it's creating a new brand from scratch or turning around a legacy station, my mission is to help companies build brands that matter-brands that consumers and advertisers truly identify with and believe in."

Parker's career includes leadership roles in major markets such as San Francisco, Los Angeles, Houston, and Phoenix, as well as success in medium and small markets. Known for his innovation and results-driven approach, Parker now aims to bring that expertise to stations and media groups across North America.

For more information, visit ParkerBrandStrategies.com.